Global Branding Lead (International Strategy)

Succeeding overseas requires more than simply exporting Japan’s strengths—it requires translating them into the local value system and rewriting the story.
 
After graduating from an American university, I spent over 10 years in a trading company handling overseas markets. For a hot spring inn, I redesigned its appeal for Western audiences and launched a campaign via SNS, engaging local media and influencers. As a result, customer spend tripled.
 
My hobby is camping, and I also attend overseas outdoor brand events. The live voices of consumers and early signs of trends I hear there directly shape my strategies.
 
When taking local value global, success hinges less on what is said than how it is said. By respecting Japan’s strengths while tailoring to local sensibilities, a brand can truly come alive across borders.