Market Research Lead (Data & Insights)

Market research is not just collecting numbers at a desk. It requires going into the field, listening to real voices, and grounding findings in data. Numbers are precise, but the unseen context and nuance matter just as much.
 
At a regional inn, I combined booking channel analysis with guest surveys, which revealed a shortage of foreigner-friendly plans. By introducing multilingual support and cultural experiences, overseas guests increased 25% in six months.
 
For me, research moves between statistical precision and human warmth. I don’t just collect data; I always ask, “Why did these numbers turn out this way?” and connect those insights to the next strategy.