Brand Design Lead (Business Concept / Model Development)

Brand design is not about surface appearances—it is about identifying the core of the business and building a foundation that accumulates long-term value. In a project for a food manufacturer, I restructured the brand around the theme of “the memory of the land.” Within six months, sales grew 4.2 times. More importantly, customers resonated with the story of the land, and repeat visitors increased significantly.
 
For a traditional inn, I turned “silence itself” into value, raising the average customer spend 1.9 times.
 
I love traveling, and during business trips I always visit morning markets or old bookstores. Conversations I overhear, goods displayed, even the scents of the place become inspirations for brand design. I once launched a project purely for “SNS appeal” that spiked sales briefly—but within six months, repeat customers collapsed. That failure shaped my current philosophy: nurturing brands with both numbers and emotions. Not a firework’s fleeting burst, but a lamp that continues to glow—that is the kind of brand I aim to build.