Marketing (Social Media Strategy Lead)

I specialize in social media strategies, particularly in designing campaigns that integrate multiple platforms such as Instagram, X (formerly Twitter), and TikTok. For a café I previously managed, I revamped their scattered posting schedule and themes, introducing a unified brand-consistent visual style and a posting plan based on behavioral analysis by day and time. As a result, within six months, their followers grew about fourfold, and monthly sales reached 300% of the previous year.
My credo is “Creativity backed by numbers.” Beyond visual beauty, I prioritize strategies that are rooted in data analysis and directly lead to real customer engagement and sales.